DISH Paid Social
A large part of my role as a social motion designer for OneTen Creative (DISH) was taking paid social motion pieces from concept to completion. The following work is some of my favorite pieces from a variety of campaigns.
DISH Outdoors Holiday Campaign
The DISH Paid Social team approached us looking to create an engaging and festive holiday campaign for RVers looking to bring TV on the road with them.
My role: Concept, Animation; AD/CD/Design: Alex Becknell; PM: Lori Waknin AM: Holli Gromelski; Copy: Cory Voyzey
Direct TV Conquesting Campaign
The DISH Paid Social team approached us looking to bring some ads into market that targeted current DirecTV customers with the goal of swaying them towards switching to DISH. Operating off initial customer insight findings, we created a set of ads to accomplish this task.
My role: Concept, Design, Animation; AD/CD: Katie Pederson; PM: Lori Waknin; AM: Holli Gromelski; Copy: Cory Voyzey
Evergreen Paid Social Ads
The DISH Paid Social team approached us looking to create evergreen ads. They wanted dynamic ads with bright, colorful animations that communicated all of DISH’s primary RTBs.
My role: Concepting, Design, Animation AD/CD: Katie Pederson PM: Lori Waknin AM: Holli Gromelski Copy: Cory Voyzey
Signal Reliability Guarantee Campaign.
The paid social client approached OneTen to create assets around DISH’s Reliability Guarantee. We created a campaign that aimed to reassure hesitant customers that DISH provides a reliable TV service and now backs its signal with a Reliability Guarantee.
My role: Concepting, Design, Animation AD/CD: Katie Pederson PM: Lori Waknin AM: Holli Gromelski Copy: Elise Ott Icon design: Lauren Cutler